Ivanka Trump Brand Added To #GrabYourWallet Campaign, Dropped From Nordstrom

After the campaign and election of President Donald Trump, thousands of Americans showed concern about the effects of fossil fuels on the environment. Banks with oil interests, such as Wells Fargo and U.S. Bank, have been boycotted.

Now, consumers are taking their concerns one step further. Using the hashtag #grabyourwallet, a new boycott has begun. Companies which publicly supported Donald Trump’s campaign, or retailers which carry Donald or Ivanka Trump’s (seen above, credit) brands, have been added to a “do not shop” list.

In October of 2016, digital strategist Shannon Coulter compiled a list of 66 companies which supported Trump, including Amazon.com, Uber, Nordstrom and L.L. Bean. Nordstrom has since been dropped from the list.

The #grabyourwallet list, however, is so immense that it would be nearly impossible to boycott each company slated. To this end, Coulter has arranged a “top 10” list of the most important companies to boycott. The remaining companies are organized from most to least able to be boycotted.

According to U.S. Census data, American department stores netted revenues of $668.3 billion  in 2016. Of these revenues, over $523 billion went to Walmart, Macy’s and Nordstrom. All three companies were on the boycott list.

Since its inception, changes have been made to the list. While Tyra Banks and Jessica Alba had been targeted for boycott, they have since been removed from the list. Jessica Alba’s Honest Company brand will no longer be working with the Celebrity Apprentice brand. Tyra Banks called Shannon Coulter personally to clarify the timing of the show’s filming.

Shannon Coulter has received complaints from internet users about her decision to include Ivanka Trump’s brands when listing #grabyourwallet companies. Coulter, however, states that Ivanka is not “just Trump’s daughter”. She clarifies that Ivanka has been added to boycott lists because of the supporting role she’s played in the president’s campaign and her role in the White House.

The complete #grabyourwallet document can be seen online. It will be continually updated as companies are added to and removed from the list.

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