Polaroid Recreates Traditional Camera, Launches Crowd-Funded Socialmatic

Image social sharing is the new cultural norm of the modern-day digicam or smartphone toting individual. It’s not much of a shocker given the massively increasing number of Instragram or Tumblr users snapping their ‘selfies’ (even the word itself was invented and included in Oxford dictionary) or ‘food porn’  and sharing them online for public consumption.

Polaroid has long been the classic inspiration of these image social sharing applications with the option to choose from a variety of lomo filters and borders, giving a quaint image some extra oomph. Once started as a simple design concept to a crowd sourced campaign, the company finally launches a brand new camera called Socialmatic during the International 2014 CES.

The Socialmatic might look (replicating the original 1960s Polaroid design) and work like a typical Polaroid classic, but its social sharing capabilities amongst other innovative functionalities set it apart from the rest of the camera industry players who also made some announcements during the show.

The Android-ran camera belts a whopping 14 megapixel front-facing camera that can capture high-res images, and a 2 megapixel rear-facing camera with a 4.5 inch touch display screen that make snapping selfies as well as viewing and managing images effortless. It has built-in WiFi and Bluetooth so you can share pictures to any device, social media networks and other image sharing accounts right away. QR codes are embedded on every image which makes reprinting photos and tracking them across the web possible.

It’s not a Polaroid camera if it couldn’t print images on the spot. Socialmatic uses a 2 x 3 inch sticker-backed Zink photo paper that allows inkless printing. It might be a bit costly for $0.40 to $0.50 per print using Zink paper, which comes in packs of 20, 50 and 100. The camera is equipped with 4GB of internal storage which can be expanded via the micro SD slot.

The price is currently pegged at $299, and will be out later this year. More details can be found at http://www.social-matic.com.


Author:  Roanne Vista

Having worked in the industry for around 7 years, I have a strong digital marketing experience in Search Engine Optimization, Search Engine Advertising, Web Copy Writing and Editing, Social Media Marketing, E-mail Marketing, and Web Analytics. I love good food, nice reads & interesting places.


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