Any budding chef or cooking enthusiast would certainly need a set of durable and easy-to-use kitchen knives and utensil that are built to last a lifetime. RADA Cutlery, a veteran manufacturer of high quality knives and utensils, has long been in the business for 65 years and earned the reputation of producing “remarkable” cutleries in the United States.
Based in Waverly, Iowa, RADA Cutlery was founded in 1948. They started off manufacturing three main kitchen knives – a paring knife, a utility knife and a slicer knife. Today, the company has sold more than 132 million knives, and currently carries an extensive line of 26 knives and 21 utensils with 28 various cutlery sets to choose from.
RADA’s main mission is to provide customers the best value of kitchen knives and kitchenware for their dollar. The company has built its business on quality, service and value. It also offers a lifetime guarantee.
“We design our own products, and everything is manufactured here in the USA. Our knives are made of surgical grade T420 stainless steel, and they are hollow ground and hand sharpened,” shares RADA Cutlery’s vice president of Sales and Marketing, Dan Kielman.
With its most in-demand product such as the regular paring knife equipped with a 3-inch blade, RADA aims to sell around 4.5 million knives this year. This hot item wholesales for $2.58 and retails for $5.20.The tomato slicer follows as the second best selling item. It has a five-inch blade with dual serrations, and works with a host of other foods. “The tomato slicer is a really unique item,” adds Kielman. “It is our second best seller, but it is the most talked about.”
The company’s best-selling utensils, on the other hand, is the Quick Edge knife sharpener, which wholesales for $3.47 and retails for $7. It is meant to be easier and quicker than a sharpening stone or electric sharpener upon use. Simply pull the blade between the two wheels, and the nifty knife sharpening device will sharpen the blade in a matter of seconds.
For gift sets, the most sought after assortment is the Paring Knives Galore comprising of regular, peeling and heavy-duty paring knives. Another equally popular item is the six-piece utility and steak knives set.
Cutleries aside, RADA also offer stoneware, cookbooks and soy wax candles. “We have been selling candles for about seven years,” reveals Kielman. “Soy candles are a natural extension of our Midwest base. They are higher quality, and burn longer and cooler than candles made of paraffin wax, and we are able to use a natural cotton wick.”
Retailers have an option to place their orders online, by phone, mail or fax. All orders are shipped within 2 business days, with a minimum order quantity of $75. The company also sells point-of-purchase displays. A buying discount program is offered to retailers up, giving them up to 10% discount off on wholesale prices.
For orders and more information, visit RADA Cutlery’s main website at http://www.radacutlery.com/.