Tag:  digital marketing

Google Shopping Increases OmniChannel Efforts

May 24th, 2019

Google plans to take back some of the market shares from Amazon with the new “revamped” Google Shopping, Retail Dive reports. The search engine already allows users to compare product prices across merchants in their area. Although now this spans...

  • Wal-Mart’s Q1 Success Threatened by TariffsMay 17th, 2019Wal-Mart is a big box retailer that is adapting its operational strategy to the demands of the modern, digital, retail landscape. They should be lauded for not falling behind like many others who have succumbed to the retail apocalypse. Around...
  • China and the Importance of Digital MarketingOctober 9th, 2015In China, where the largest e-commerce market exists, digital marketing has taken the lead in importance. According to Jan Lin-Baden, Isobar China Group’s CEO of digital marketing, the use of digital marketing has gone well beyond being important in China’s...
  • ecommerce salesEcommerce Sales Reach $1 Trillion in 2012February 9th, 2013The year 2012 has proven to be record-breaking for online merchants as ecommerce sales topped $1 trillion for the first time, up 21% from 2011. Digital marketing research firm eMarketer projects that the growth will keep at a steady pace,...
  • Via Trading: Leading Liquidators of Closeouts, Customer Returns & Overstock MerchandiseVia Trading is a Wholesale Merchandise Liquidator. Buy wholesale overstocks and customer returns in Cases, Pallets or Truckloads. Wholesale in Los Angeles.
  • B2B Marketing and Online Trade: Top 10 Stories for 2012December 28th, 20122013 is just around the corner! We promise you even bigger stories hot off the grill this coming year. Our goal is to help you grow your business, keep you updated on the latest industry news, and help you learn...
  • Top 10 B2B Marketing Trends to Watch in 2013December 23rd, 2012Image source: B2B Marketing Smarts The year 2012 has shown has seen heavier reliance on digital tools in all B2B marketing efforts. The growing popularity of smart phones and tablets also introduced the need to enhance mobile functionality of e-commerce...

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The importance of B2B wholesalers in fashion

January 28th, 2020

Fashion brands small and large have traditionally sold wholesale via face-to-face interactions – at trade shows or showrooms or the offices of the big retail stores. The retail landscape has changed drastically over the last 10 years, to the extent...