Tag:  mobile apps

Install Ads: The Latest Mobile App Trend Retailer Marketers Should Consider

November 9th, 2015

According to Yahoo’s Vice President and Industry Lead for Entertainment, Sean Galligan, mobile solutions are par for the course when it comes to modern marketing campaigns. In an interview with Marketing Dive,  a sister publication of Retail Dive, Galligan told...

  • Site Search, SEO & Mobile Can Drive Sales in 2013December 19th, 2012At year end, it’s time for Web merchants to take a look at their online marketing strategy for the coming year. According to recent research, site search is at the top of the list, followed by using SEO and mobile...
  • Mobile Shopping Shapes Future of Ecommerce as ‘Black Friday’ and ‘Cyber Monday’ Register Record-Breaking SalesNovember 28th, 2012Customers are increasingly becoming comfortable about using mobile devices for online shopping. Digital analysts report that both Black Friday and Cyber Monday set new records this year in terms of sales, with noticeable jumps in purchases made using tablets and...
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  • Retailers Need a dotMobi Site for More ConversionsNovember 2nd, 2011Did you know that less than 20 percent of the top retailers have dotMobi sites? While many leading retailers provide mobile commerce websites, few offer sites with mobile versions of every ecommerce site page. Another problem is the lack of redirects to mobile pages within these sites, which spells opportunity loss when it comes to converting customers during the holiday season and beyond.
  • Millions of Consumers Redeem Mobile CouponsSeptember 20th, 2011With big expectations for the coming holiday season, savvy retailers and brand managers are getting their mobile sites ready for the onslaught of holiday traffic; and, for good reason. Google projected 15 percent of all searches will be made on Black Friday, the day after Thanksgiving, and these queries will be made from mobile devices. Google also estimates 44 percent of all December searches for last-minute gifts and store locations will be done on smartphones and tablets. But that’s not all.
  • Should You Put Mobile in Your Marketing Mix?May 15th, 2011Mobile marketing is proving to be a viable sales channel for retailers. In fact, all merchants, including wholesalers and manufacturers, might want to consider putting mobile in their current marketing mix. Many companies have reported high click-through rates and good ROI with mobile campaigns on Google AdWords. In addition to the location-based targeting campaigns used by food and entertainment businesses, there have also been many successful m-commerce sales campaigns.
  • Rise of Mobile Technology in the Wholesale Electronics IndustryMarch 28th, 2011The rise of mobile technology is one of the biggest technology trends we’ve ever seen in the wholesale electronics industry. While the development of mobile platforms has evolved over the past decade, technology now offers optimum functionality with location-based advertising, highly-targeted couponing and rich-media creative, resulting in ever increasing mobile adoption. The only remaining obstacle is the fragmented nature of the mobile industry by platform and device.
  • Mobile Searches Are Up as Mobile Apps Change Consumer BehaviorFebruary 11th, 2011At its ThinkMobile Event January 10, Google reported it saw a 400 percent increase in the number of mobile searches over the past year, and that 20 percent of Google’s search volume in certain categories was coming through mobile devices. Based on its December 2010 usage data, Yelp reported in January that mobile apps generated calls to local business “every other second.”

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The importance of B2B wholesalers in fashion

January 28th, 2020

Fashion brands small and large have traditionally sold wholesale via face-to-face interactions – at trade shows or showrooms or the offices of the big retail stores. The retail landscape has changed drastically over the last 10 years, to the extent...