B2B Marketing and Online Trade: Top 10 Stories for 2012

2013 is just around the corner! We promise you even bigger stories hot off the grill this coming year. Our goal is to help you grow your business, keep you updated on the latest industry news, and help you learn the ropes of digital marketing and social media. If you have ideas on topics we should cover, do not hesitate to tell us about them – drop us a note in the comments section!

Now let us take a quick look on the Top 10 biggest stories by TopTenWholesale in the year that was:

1. B2B Companies Enhance Social Media Presence with Lead-Generation Emerging as Top Online Marketing Objective: 2012 Report
The data says it all: social media is no longer an exclusive B2C domain. A growing percentage of B2B companies are ‘moderately engaged’ to ’highly engaged’ in social media marketing, based on the 2012 State of Digital Marketing Report by WebMarketing123. It turns out lead generation is now the primary objective of B2B marketers who engage in social media followed only by increasing brand awareness and increasing sales, respectively.

2. B2B Marketers Succeed With Social Media
It becomes clear why interest in social media marketing increases among B2B companies: they are getting better at it and are starting to reap its benefits. According to the 2012 Social Media Marketing Industry Report by Social Media Examiner, B2B marketers see major benefits in social media marketing, which include the acquisition of new business partnerships, improved search rankings, and gathering marketplace insights.

3. Pinterest Tips and Tricks to Support Your B2B Marketing Campaign
Pinterest reached the peak of its popularity among social media users this year — and it’s only getting bigger. Its visual charm isn’t lost among online merchants and B2B marketers, who are doing their best to learn how to best use Pinterest and its unique features to forward their social media marketing campaigns.

4. Using Social Media for Crowdsourcing and Profits
In this top story, we see how design e-retailer Fab.com has succeeded in drawing more visitors and customers through social media crowdsourcing. Missed it? Check it out, maybe you can pick up a thing or two from the story as well!

5. Creating a B2B Internet Marketing Strategy
The three-part series by our chief editor Claudia Bruemmer is one of our top stories for obvious reasons. A lot of B2B companies are starting to catch on the importance of a well-planned online marketing strategy designed specifically for the B2B model. From choosing keywords to optimizing your website for tablets and mobile, the article covers all the basics beginners and experienced marketers alike need to know about.

Part 1 | Part 2 | Part 3

6. Mobile Advertising Grows More than Expected
As more shoppers go mobile to search for products, compare prices, and shop online, B2B marketers are increasing spending on mobile marketing accordingly.

7. Email Marketing Campaigns Go Mobile
Research showed that wholesalers and manufacturers should optimize emails for mobile devices because buyers on the go may prefer mobile devices. The story offers a load of useful tips on how to get your site listed in mobile directories, optimize tags, design and code your mobile website, and so much more!

8. How to Increase Conversions: Make Your B2B Company Website More Effective
The story, which comes in two parts, puts emphasis on developing a B2B company website that effectively converts. A clutter-free, straightforward design, basic SEO tactics, and ways to promote audience engagement are the main highlights of the story.

Part 1 | Part 2

9. 10 Tips for Optimizing Ecommerce Product Pages
This is a helpful guide on how to make your product pages on your ecommerce site draw more visits and make them interesting enough to encourage more shares and attract more links.

10. TopTenWholesale Helps Promote Trade between China & U.S.
This year, TopTenWholesale.com and Manufacturer.com, in cooperation with the China Chamber of Commerce for Import and Export of Textiles jointly hosted a matchmaking event to promote trade relations between the USA and China. Needless to say, the supplier matching event was a complete success. It took place after the Sourcing at MAGIC Tradeshow in Las Vegas, which was held last August.


Author:  Naomi Ruth Ganhinhin

Naomi has worked freelance for a number of web development companies, opening doors for several business clients by helping them enhance online reputation, connect with their target audiences, and empowering them to stay competitive in the online market. Naomi is interested in online marketing, advertising, e-commerce, trade, startups, design, and Internet trends.


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