Top Ten: Best E-Commerce Platforms in the U.S

TopTen: Best E-Commerce Platforms in the U.S

Everyone wants to know the recipe for a thriving online store. While the recipe varies from business to business, the main ingredient is a killer website. Whether you are looking to build a simple website, or something more sophisticated, the e-commerce platform you chose impacts your functionality, versatility, and brand image over the long term. To help you make the right choice, we have identified the best online store starter solutions in the US. They include:

  1. Shopify: Set up in 2006, Shopify has gone on to establish itself as the leader of the e-commerce world by providing loads of features, powerful analytics, and an easy-to-use interface. Users do not need any technical experience to create an online store using this platform. The site is secured using SSL encryption technology and provides a full CMS to allow users to manage the functionality and layout of their stores. Retailers who are always on the can use the mobile app to manage their store on the go.
  2. Bigcommerce: Bigcommerce comes with a full-featured CMS that lets retailers run a complete website, rather than just a store. It offers SEO optimization, a compliant product management system, as well as marketing tools and analytics to let you see how shoppers are responding to the store. Users can either utilize pre-built templates and themes or design one of their own. The system also supports multiple payment gateways and allows users to customize shipping details. Other notable features include automatic order processing, support for multiple currencies, etc.
  3. WooCommerce: WooCommerce is a WordPress e-commerce platform that enables you to build your online business successfully thanks to a suite of features like product sorting and filtering. These allow customers to sort products by popularity, rating, newness, price, etc. In addition, retailers can add as many products as they want to sell. You can also add tags and attributes to enable clients find what they are looking for without trouble. Other features include loads of themes, unrestricted customization, and built-in blogging, which allows you to build a strong brand.
  4. Volusion: Volusion is an all-in-one e-commerce tool that offers SEO optimization, excellent product management tools, and order management functionality. These functionalities assist with payments and allows for fast order processing, tax calculations, among others. There are several inbuilt templates which you can choose from.
  5. 3DCart: 3DCart is an e-commerce platform that never goes out of style. The platform, which was founded in 1997, offers plenty functional features such as a purchase order system and a module that supports gift-wrapping. Users can also offer recurring orders or run a loyalty program on the platform. The site also offers pre-built templates and several customization options.
  6. CoreCommerce: CoreCommerce is a US e-commerce platform that targets small and medium-sized businesses. The site is easy to use and is highly responsive. In fact, the system provides all the tools necessary to build a competent e-commerce store, including product management, order processing, as well as SEO optimization, and more. CoreCommerce is offered with an inbuilt blogging engine as well as many useful customization options.
  7. Magento: Magento is an open source online store starter solution which gives businesses excellent flexibility. The company boasts more than 240,000 merchants on its network, according to Merchantmaverick. Users can add as many extensions as they like. You can also offer vouchers, discounts, and recommendations or even incorporate the system with many payment gateways. Control features such as the ability to manage returns and stock levels are also available. Additional features include automating tasks such as the dispatch of emails, newsletters, and reminders.
  8. Wix: If you are looking to offer your customers streamlined shopping experience, then look to this e-commerce wonder. Wix lets customers complete and change their order and pay for such orders using a single payment system. Shoppers can select and save products on the site and revisit them whenever they come to your store. The platform also offers suggestions on related and popular items, and enables you to offer coupon and gifts. Using this system, you can follow up with your clients’ orders to ensure that they received their purchases. Wix also supports direct payment options like PayPal or credit card with 0% commissions charged. Tools such as inventory management systems, SEO optimization, and a plethora of CRM tools further solidify Wix’s claim as one of the must-have e-commerce platforms.
  9. Pinnacle Cart: Pinnacle Cart is a highly customizable e-commerce platform that is based in Phoenix, Arizona. It features a user-friendly interface and offers support for many languages and currencies. Retailers can add or edit products, manage payment methods, manage orders, set up shipping, etc., all from a single control panel. Pinnacle Cart users also get a Facebook store for free. Services like digital marketing are also available on the platform.
  10. PrestaShop: PrestaShop is an open source platform that can either be downloaded from the company’s website or hosted in the cloud. The software, which can be had for free, allows retailers to build online stores without hitches irrespective of their experience levels. It offers SEO, analytics, an intuitive interface, a powerful set of integrations, excellent customer checkout, configurable tax rules, and over 50 payment solutions and gateways, among others.


Author:  Christine Duff

Christine wants to live in a world filled with cutting edge fashion, beautiful words and and an endless supply of leather jackets and boots. A product development grad of FIDM, she was the Editor-in-Chief of MODE Magazine where she reignited her love of storytelling. She has diverse experience within the industry with trend research, art direction and styling editorial spreads. She gained her most notable experience working in Los Angeles at the satellite operation for GQ and Vogue Thailand. Christine is passionate about social science and the role it plays in the consumer goods industry and apparel in particular.

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