Dec 9, 2008- Jason Prescott to advocate need for industry to adapt vertical search strategies -
SAN DIEGO - December 9, 2008 - Jason A. Prescott, CEO of TopTenWholesale, the information superhighway for wholesale suppliers and distributors, will speak at the Specialized Information Publishers Association Marketing Conference in Las Vegas today.
He will be advocating the need for industry leaders to adapt vertical search strategies as part of their core marketing and business initiatives for the coming year.
"There are too many verticals and industries not getting adequate attention and the businesses that represent them need to adapt before pure web plays beat them to the punch," said Jason Prescott, CEO of TopTenWholesale. â€œThe Internet is verticalizing and the fact that an established association like SIPA recognizes the need for its members to adapt is a changing tide in the evolution of the net.
Prescott is a much sought-after expert source and speaker. He has authored coursework for the Search Engine Marketing Professionals Organization as well as spoken at Search Engine Strategies and the San Diego Software Industry Council. Prescott has also written for high-profile outlets such as B2B Online, iMediaConnection, Chief Executive and Entrepreneur Online. He has been recently cited in Inc Magazine, Business Week and Forbes Online.
Recent awards for Prescott and TopTenWholesale include: #1 Fast Growth 2008 (bizSanDiego); ranked among Top 20 Technology developers (S.D. Business Journal); Top 40 Entrepreneurs Under 40 in 2007 (S.D. Metropolitan), Outstanding Emerging Business (Chamber of Commerce) and People To Watch (S.D. Union-Tribune).
More information on the conference is available at http://www.sipaonline.com/Events/marketing_conf/index.htm.
About TopTenWholesale TopTenWholesale.com is an Internet property of JP Communications, publisher of other vertical search engine and directories, including Wholezilla.com, OffPriceNetwork.com and WholesaleU.com. The companyâ€™s mission is to be the information superhighway for the general merchandise industry and facilitate sales of wholesale products such as apparel, jewelry and novelties with independent retailers, closeout distributors and online auction dealers.