May 16, 2008
SAN DIEGO â€“ May 16, 2008 â€“ TopTenWholesale â€“ a network of online search and advertising sites that serve buyers, sellers, importers and auctioneers of apparel, accessories and wholesale merchandise â€“ launched new vertical search engine technology today that refines results returned to wholesale industry searchers â€¦ deploying human-moderated search filters. Called S.A.S.E., for Synonymous Algorithm Search Enhancer, this specialized vertical search feature uses industry expertise, patterns of buyer search behavior and insider knowledge gained by tracking hundreds of thousands of product searches conducted on TopTenWholesale sites.
Benefits of human-enhanced search include correcting quirky misspellings; connecting business searchers to related (alternative keyword) product categories; and refining searches with industry knowledge, all to return the most relevant results to busy managers who are sourcing products and suppliers, or distributors and resellers.
â€œSure, our vertical search technology is built on powerful algorithms and database match programs,â€ said TopTenWholesale CEO Jason Prescott. â€œWhat weâ€™ve done developing S.A.S.E. the past two years is match our technology, analytics, search logs and pattern crunching with human judgment, gained at work in wholesaling and search marketing.â€ This merges best of breed technology with â€œtribal knowledgeâ€ and delivers refined relevant search results to match up buyers and sellers.
Examples of human-powered S.A.S.E. include a sports apparel reseller searching for a supplier of â€œracing hatsâ€ and â€œHarly gear.â€ The keyword phrase â€œracing hatsâ€ may draw a blank â€“ No Results Found â€“ from general search engines; or individual key words may pull a million hits on auto â€œracingâ€ stars and every â€œhatâ€ in the database. TopTenWholesaleâ€™s human-filtered technology instead directs the searcher to sellers of NASCAR-logo apparel from our advertiser network, even if the NASCAR hat-selling advertiser forgot to add â€œracing hatâ€ to its keyword buy. And S.A.S.E. refined search might suggest related terms like â€œSporting Goods,â€ in case those â€œracing hatsâ€ are actually bicyclist helmets.
Keyword phrase â€œHarly gearâ€ shows a benefit of human-filtered search: We correct common misspellings and quirky words used in the industry, by changing â€œHarlyâ€ to â€œHarley Davidson.â€ Even simple search terms like â€œhandbagâ€ need spell correcting; our logs turn up â€œhanbagâ€ or â€œhand agâ€ (that pesky space bar right below the bottom keyboard row). Because of industry tribal knowledge built into S.A.S.E., a context clue for â€œHarley gearâ€ delivers search results for leather clothing and accessories â€¦ rather than an ordinary search engineâ€™s list of gears, tools or more search questions.
TopTenWholesale (and parent JP Communications) recently placed among the Top 15 Software Companies, ranked by San Diego Business Journal. This launch of human-filtered vertical search -- Synonymous Algorithm Search Enhancer â€“ refines results for specialized business searchers in the wholesale and reseller industries; and it keeps TopTenWholesale ahead of the technology curve.
TopTenWholesale.com is an Internet property of JP Communications, publisher of other vertical search engine and directories, including Wholezilla.com, OffPriceNetwork.com and WholesaleU.com. The companyâ€™s mission is to be the information superhighway for the general merchandise industry and facilitate sales of wholesale products such as apparel, jewelry and novelties with independent retailers, closeout distributors and online auction dealers.
Jason Prescott, JP Communications, LLC.