Jan 17, 2007
- Tools bring Googleâ„¢-like capabilities to wholesale market, levels playing field for participants
SAN DIEGO â€“ January 17, 2007 â€“ TopTenWholesale.com, the information superhighway for wholesale providers and distributors, announced today the launch of its new advertising campaign management system designed to level the playing field for general merchandise marketers.
The administrative tools empowers advertisers to automatically set up campaigns as well as measure their results in real time, effectively bringing â€œGoogleâ„¢â€- like capabilities to the wholesale industry.
â€œThe system makes setting up and measuring an ad campaign easy for any of our wholesale clients, regardless of their computer expertise," said Jason Prescott, president of JP Communications, the publisher of TopTenWholesale.com.Â â€œIn doing so, we ensure our Internet marketplace is the most efficient and transparent location for wholesalers and distributors to conduct business.â€
Several elements make up the new advertising campaign system, many of which are a first for the wholesale market, including:
With this system, wholesalers can see how their campaigns are performing in real time, and modify their tactics accordingly to optimize their response and sales conversion rates.
â€œVertical search engines have arrived as significant marketing assets for merchandisers, and the impact of our new advertising campaign management tool is significant and widespread.â€ said Prescott. â€œWholesalers see everything we see with this type of system. Nothing pertaining to the effectiveness â€“ or ineffectiveness â€“ of a campaign is hidden from the advertiser. The users are in charge.â€
Future enhancements to the campaign system in 2007 will include advanced e-mail marketing capabilities and integration with TopTenWholesale.comâ€™s sister sites, Wholezilla.com, OffPriceNetwork.com, and WholesaleU.com, according to Prescott.Â
TopTenWholesale.com is an Internet property of JP Communications, publisher of other vertical search engine and directories, including Wholezilla.com, OffPriceNetwork.com and WholesaleU.com. The companyâ€™s mission is to be the information superhighway for the general merchandise industry and facilitate sales of wholesale products such as apparel, jewelry and novelties with independent retailers, closeout distributors and online auction dealers.
JP Communications, LLC.
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