For Buyers For Suppliers Community My TopTen Automates Online Campaign Management for Advertisers with New System

Jan 17, 2007

- Tools bring Googleâ„¢-like capabilities to wholesale market, levels playing field for participants

SAN DIEGO – January 17, 2007 –, the information superhighway for wholesale providers and distributors, announced today the launch of its new advertising campaign management system designed to level the playing field for general merchandise marketers.

The administrative tools empowers advertisers to automatically set up campaigns as well as measure their results in real time, effectively bringing “Google™”- like capabilities to the wholesale industry.

“The system makes setting up and measuring an ad campaign easy for any of our wholesale clients, regardless of their computer expertise," said Jason Prescott, president of JP Communications, the publisher of  “In doing so, we ensure our Internet marketplace is the most efficient and transparent location for wholesalers and distributors to conduct business.”

Several elements make up the new advertising campaign system, many of which are a first for the wholesale market, including:

  • Banner Center – advertisers can automatically purchase and upload an advertising banner on, shortening the formerly complex process down to a few steps that can be completed in a matter of minutes.
  • WholesaleKeywordâ„¢ Generator – an easy-to-use application to automate keyword generation and enhance the way ads are displayed across the network.  The intuitive management system even includes a spell check.
  • Featured Listing – a opt-in function whereby a merchandiser automatically ensures a competitor never outbids them for keyword search advertisement placement on
  • Budget Setting and Reports Utility – advertisers can set specific limits on how much they spend on their campaigns and generate a multitude of up-to-the-second reports on their budget, keyword and campaign status.
  • Affiliate Marketing Program – wholesalers will have their ads syndicated on’s affiliate partner sites, extending their reach with targeted distributors more efficiently and cost-effectively than by conducting separate campaigns with other vertical search platforms.

With this system, wholesalers can see how their campaigns are performing in real time, and modify their tactics accordingly to optimize their response and sales conversion rates.

“Vertical search engines have arrived as significant marketing assets for merchandisers, and the impact of our new advertising campaign management tool is significant and widespread.” said Prescott. “Wholesalers see everything we see with this type of system. Nothing pertaining to the effectiveness – or ineffectiveness – of a campaign is hidden from the advertiser. The users are in charge.”

Future enhancements to the campaign system in 2007 will include advanced e-mail marketing capabilities and integration with’s sister sites,,, and, according to Prescott. 

About is an Internet property of JP Communications, publisher of other vertical search engine and directories, including, and The company’s mission is to be the information superhighway for the general merchandise industry and facilitate sales of wholesale products such as apparel, jewelry and novelties with independent retailers, closeout distributors and online auction dealers.

Contact Information:

Jason Prescott
JP Communications, LLC.

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