MAGIC, despite being based in Las Vegas, has nothing to do with magic shows or magicians. MAGIC stands for Men’s Apparel Guild in California. The show is 83 years old, and draws crowds of 85,000 two times a year. While MAGIC stands for Men’s Apparel, it features all categories of clothing, including for children and women. It compares to a department store in terms of what it showcases. magiconline.com The biggest thing about MAGIC is that it is the largest trade show for apparel in North America and the most stable. This year’s show was set to have more attendees than the year before, with the first day’s closing numbers showing a 3.5 percent increase. After the convention, studies show that it has an economic impact of over 120 million dollars, with direct spending from visitors at 71.9 million dollars per show. Another advantage to the MAGIC show is its biannual show, which each one focusing on the upcoming season. Their August convention showcases upcoming spring and summer fashions while the February show focuses on the next autumn and winter collections. The Las Vegas and Mandalay Bay Convention Centers get filled with displays during the show, up to 1.1 million square feet of them. Other local convention centers such as the Sands Expo and Convention Center get into the action as well with apparel. They are not affiliated with MAGIC, simply taking advantage of the large number of industry people in the area for MAGIC. Besides the different clothing categories in the showcase, it also features a textile department to source fabrics for clothing producers to see and feel. Since the fashion industry is always growing, the show is always growing as well. MAGIC and other conventions have requested the facilities be upgraded and enlarged so that everything can be in one place. Other cities would like to host MAGIC thanks to its benefits to the economy. For now, MAGIC has signed on to continue in the same place until 2018. They have been a staple of the area since 1989 and see no reason to change things up yet.