Email communications often get overlooked as part of a marketing campaign. Why? Well... people often delete emails without reading them; businesses abuse email use by spamming people; and emails tend to pile up and be forgotten. Despite these drawbacks, people still use their emails daily! The power of the email is a great thing if you create a credible reputation with your recipients as a company who creates entertaining, informative, and time worthy email communications. Let’s take a look at a few good reasons why email communication should be an integral part of your marketing campaign. A Low Cost Marketing Option Email communications are a very affordable and low cost marketing channel for any company. Email communications require just a few things: a person who can design an eye pleasing template, the time to gather informative and quality articles, and the time to organize the content in a matter that flows and allows for easy reading for recipients. While low cost, time does need to be invested when creating email communications. Remember, credibility is key. If your emails are full of typos or grammar errors, organized haphazardly, or lacking informative or relevant content, your company’s reputation will be hurt and people will be hesitant to open future communications. Builds Industry Credibility It is always key to become an industry leader! This doesn’t have to be globally. Your recipients and customers however should identify your company as a reliant source of information for industry standards and information. This can be done through including industry related articles, news, products, services, tips and tricks. Please note though, these must be accurate, honest and relevant. Make sure that whatever you release in your communications will only promote your business in a positive way! Easily Customizable The recipients of email communications can be customized quickly. Do you know of a group of customers who have no interest in the information within your newsletter? Don’t include them in that email blast. The great thing about email communications is that you can target a specific group of people with information that you know they want! Nurtures Business To Client Relationship Letting customers know of specials or specific product information that is relevant to them will help make your customers feel special. Customers who feel appreciated will help build loyalty and trust in your company. Customers who appreciate and trust your company are more likely to refer your company to others. So remember, be friendly, personable and relevant. Do not spam and don’t invade their space. This is your chance to remind them why choosing you was one of their best decisions.