Right before quarterly earnings were set to be announced, Amazon.com took the lead over Macy’s as the anticipated top apparel retailer in the United States by the year 2017. Cowen, a financial service company made the prediction which, at one time, held Macy’s in the lead, but as of July 20 the company now points to Amazon.com as taking the top position. Surpassing Macy's As Lead Apparel Retailer As per information conveyed by John Blackledge, one of the analysts working for the Cowen team, Amazon.com’s apparel sales is about $16 billion this year, and projections suggest that in a five-year period the retail giant will increase apparel sales by another $36 billion for a total of $52 billion by the year 2020. Cowen believes Amazon will have little difficulty surpassing Macy’s as the lead apparel retailer since the company’s market shares are up 5% to 14%, Blackledge told Bloomberg Business. While thinking about Amazon.com one often thinks of books, but the retail giant really sells items from variety of retail sectors and subsectors. To date, as much as 70 percent of Amazon.com’s revenue comes from general merchandise, electronics, accessories, and apparel. Cowen derives some of the information in which it bases its prediction on a recent survey the company conducted. The survey indicates that the apparel segment available through Amazon is growing at a rate that is already topping the revenues being brought in by the likes of Target and Walmart. Amazon Grows Steadily While Competitors Decline Cowen indicates that Amazon is seeing a growth rate just short of 30% every year and consecutively in the last six quarters, while its competitors are seeing declines. Walmart has dropped 3% and Target has dropped 2% in terms of revenue. What’s a bit more troubling for Amazon’s competition however, is the fact that as many as 11% of Walmart and Target shoppers have purchased attire from Amazon.com during the last six months, which is a marked increase of 8 percent when compared to the same time of year in 2014. By Prime Day, Amazon.com has witnessed an 80% increase in its daily sales in the United States while sales in the United Kingdom were increased as much as 40 percent.